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SEO Logic® Copyright and Trademark Information: SEO Logic® Trademark Infringement Cases


SEO Logic® and SEO2® (SEO2, SEO SQUARED) are registered trademarks owned by Mir Internet Marketing, Inc., a Chicago Internet marketing firm established in 1996. All material on this Web site has been Registered with the United States Copyright Office.

SEO Logic® Trademark Infringement Cases

Mir Internet Marketing, Inc. v. Aquo Interactive

Michael Taus of Aquo Interactive purchased the domain name SEOLOGICS.COM and launched a Web site at the domain to promote Aquo Interactive as search engine optimization experts. In addition, Aquo created hundreds of links pointing to the SEOLogics.com Web site from several properties they own, including BigFunWeb.com, Magven.com, Aquo.com, and WeboArt.com. SEO Logic sent Michael Taus of Aquo Interactive a Cease and Desist letter on February 13, 2007, insisting that he take down the Web site immediately, stop infringing on our trademark rights, and turn over the SEOLogics.com domain to Mir Internet Marketing, Inc. Mr. Taus's reaction was to edit the code on the site, turning the site into an RSS feed gathering site about search engine optimization and to put invisible text links at the bottom of every page of the site which pointed to the SEO services page on the Aquo site, a clear violation of Google's Quality Guidelines (Webmaster Help Center > Hidden Text and Links) and an obvious demonstration of his commitment to using our trademark for his own commercial gain and to hiding that from us. Michael Taus then claimed that he was no longer using the site for commercial gain, that the site was purely educational in natura, and that he therefore was not subject to our claim of infringement.

On April 23, 2007, we submitted a Complaint to the National Arbitration Forum. On June 5, 2007, the Arbitrator ruled that Aquo Interactive must turn the domain name over to Mir (DECISION: Mir Internet Marketing, Inc. v. Aquo Interactive). As you can see, now the domain SEOLogics.com now points to this site.

We are currently considering litigation against Aquo Interactive for Trademark Infringement. In the meantime, Michael Taus has ceased to use our Registered Trademark.